Rise of the machines
Marketing has come a long way in the last ten years or so. Not just in the development of computer programs that make our lives as marketing executives so much easier – everything for data matching software to idiot-proof desktop publishing kits – but in the way that we (and that means all of us) are using computers to communicate with each other more and more. Even if you stretch the literal meaning of “computer” to include any electronic gadget, think about how much marketing is done in the old-fashioned way – through newspapers and publicity events – compared to direct or indirect campaigns via text messages, emails, Facebook, Twitter and You Tube.
What started as something that was embraced by cutting-edge, trendy young firms has now been accepted as part of the establishment by some of the biggest companies in the world. When you see a Jennifer Lopez music video that doubles as a car advert going viral in a matter of hours, then you know that the future is already here for marketing.
So what can possibly be next for marketing campaigns? Let’s face it; no-one predicted the marketing opportunities for Facebook or Twitter so it’s entirely possible that the next big thing is already out there and we just don’t know it yet! I’ve always been more of a follower than a leader so I won’t presume to guess how marketers and advertisers will be sending out their messages to consumers in 20 or 30 years. Let’s just say I wouldn’t be at all surprised if it involved something as sci-fi as projecting images right into our dreams. It sometimes seems a bit of a double-edged sword to say to someone “May you live in interesting times” but when it comes to modern innovations and marketing, I wouldn’t want it any other way!
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. 12 Jan 12 | Uncategorized