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Tip 1: You can only improve what you can measure

Stop all marketing where you are unable to measure the return. Unless of course the return is obvious. If you do not have the capability of measure the success of a marketing campaign you have no way of knowing how succeful it is or how to improve it. Load of companies waste money paying for radio adverts, TV commercials under the guise of building a brand then go bankrupt after not gain the returns.

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US TV gone wild, Hell yer

Whilst I was kicking around my old friend website. I found this slightly dodgy post on a friend of mine blogger blog (If that makes sense):

http://edslife1.blogspot.com/2009/04/us-entertainment-gone-weird.html

He is always moaning about telly and how it’s got terrible moral so on. What I think is the most telling thing is whilst he’s going on about how TV is trashy these days he can’t stop posting about it and not with picture of people smashing TVs or anything no, he uses picture of some of the most beauty TV babes he can find. Sort of hypocrital don’t you think. And this isn’t just one post it thoughout. Come on Ed admit it you Love it like the rest of us, it’s your dirty secret you stay up late at night crying to reruns of sex in the city.

. 26 Jul 07 | Uncategorized